Prof. Dr. Leif Brandes

Associate Member CRSA

Professor of Business Administration
Faculty of Economics and Management, University of Lucerne

Contact

Frohburgstrasse 3, Room 4.B38

CH-6005 Luzern

+41 (0)41 229 58 90

leif.brandes[at]unilu.ch  

Short Bio

Selected Publications

Lee, Nick; Chamberlain, Laura, and Leif Brandes (2018). Welcome to the Jungle! The
Neuromarketing Literature Through the Eyes of a Newcomer. European Journal of Marketing, Special Issue on Neuromarketing (Guest Editors: Terry Daugherty and Andrew Thomas), 52, 4– 38. doi.org/10.1108/EJM-02-2017-0122

Brandes, Leif and Donja Darai (2017). The Value and Motivating Mechanism of Transparency in Organizations. European Economic Review, 98, 189-198. doi.org/10.1016/j.euroecorev.2017.06.014

Lee, Nick; Brandes, Leif; Chamberlain, Laura, and Carl Senior (2017). This is Your Brain on Neuromarketing: Reflections on a Decade of Research. Journal of Marketing Management. (invited commentary), 33, 878-892. doi.org/10.1080/0267257X.2017.1327249

Brandes, Leif; Stephan Nüesch and Egon Franck (2016). Death-related Publicity as Informational Advertising: Evidence from the Music Industry. Marketing Letters, 27, 143-157. doi.org/10.1007/s11002-014-9322-1

Media Coverage: Washington Post, Yahoo!, The Irish Independent, BBC Radio
WBS Core Video available at: https://www.youtube.com/watch?v=LNhbF7Jagkg

Bartling, Björn; Brandes, Leif and Daniel Schunk (2015). Expectations as Reference Points: Field Evidence from Professional Soccer. Management Science, 61, 2646-2661. doi.org/10.1287/mnsc.2014.2048

Press Coverage: The Independent, The Sun, Yorkshire Post, Liverpool Echo, Coventry Telegraph

Brandes, Leif; Brechot, Marc und Egon Franck (2015). Managers’ External Social Ties at Work: Blessing or Curse for the Firm? Journal of Economic Behavior and Organization, 109, 203-216. doi.org/10.1016/j.jebo.2014.11.013

Press Coverage: Wall Street Journal, Ivey Business Journal, Real Business
WBS Video available at: https://www.youtube.com/watch?v=qHXFAozJy1M

Brandes, Leif, Egon Franck, and Philipp Theiler (2013). The Group Size and Loyalty of Football Fans: A Two-Stage Estimation Procedure to Compare Customer Potential Across Teams. Journal of the Royal Statistical Society: Series A, 176, 347-369. doi.org/10.1111/j.1467-985X.2011.01033.x

Brandes, Leif and Egon Franck (2012). Social Preferences or Personal Career Concerns? Field Evidence on Positive and Negative Reciprocity in the Workplace. Journal of Economic Psychology, 33, 925-939 (Lead article). doi.org/10.1016/j.joep.2012.05.001

Brandes, Leif, Egon Franck, and Philipp Theiler (2009). The Effect from National Diversity on Team Production – Empirical Evidence from the Sports Industry. Schmalenbach Business Review, 61, 225-246. doi.org/10.1007/BF03396785

Benz, Men-Andri, Leif Brandes, and Egon Franck (2009). Do Soccer Associations Spend on a Good Thing? Empirical Evidence on Heterogeneity in the Consumer Response to Match Uncertainty of Outcome. Contemporary Economic Policy, 27, 216-235. doi.org/10.1111/j.1465-7287.2008.00127.x

Brandes, Leif, Egon Franck, and Stephan Nüesch (2008). Local Heroes and Superstars – An Empirical Analysis of Star Attraction in German Soccer. Journal of Sports Economics, 9, 266-286. doi.org/10.1177%2F1527002507302026

Brandes, Leif and Egon Franck (2007). Who Made Who? An Empirical Analysis of Competitive Balance in European Soccer Leagues. Eastern Economic Journal, 33, 379-403. doi.org/10.1057/eej.2007.32

See full list of publications