Melinda May and Ralph Straus join our advisory board
We are happy to announce that Melinda May and Ralph Straus join our advisory board and will help us shape the future of the Center for Research in Sports Administration.
Both Melinda and Ralph are experienced professionals in the world of sports and have been active in the commercial and marketing field of two of the largest sports organizations, namely the International Olympic Committee and FIFA. Their insights on sports commercialization, marketing, and digitalization will drive our research and education activities forward as they will support us in developing new projects.
Melinda May
Melinda May is a brand and marketing strategist who built her career marketing two of the most iconic brands in the world, the Olympics and Coca-Cola. She consults with commercial and non-profit entities to develop insight-driven marketing and communication plans that build brands, drive growth, empower teams and do good.
Prior, she was Vice President Marketing Strategy & Activation for the International Olympic Committee where she led teams that managed the Olympic brand, supported increased sponsorship and broadcast sales, upgraded client servicing, promoted the Olympic values, engaged fans, had positive social impact, and transformed business operations. At the Coca-Cola Company, she led consumer-focused activities that grew volume and built brand equity through a series of Brand Management, Sports Marketing, Channel, and Field Marketing positions.
Ralph Straus
Ralph Straus is the commercial director of the FEI (Fédération Equestre Internationale), the world governing body for equestrian sport, where he oversees all commercial activities for the organization, including partnerships, marketing, digital, and broadcast. He was the Vice President of Marketing and Communications for EXPO 2020 Dubai, responsible for global marketing and communication including B2C and B2B marketing, brand management, media and public relations, digital, and social media. At FIFA, he led the Strategy and Brand Management team, where he was in charge of planning and executing the 2010 and 2014 FIFA World Cup marketing campaigns, spearheading global licensing, eSports, and brand development.
More news
- CRSA grows with new members
- How Magnus Carlsen markets his chess success
- Christiana Schallhorn and Nikolaus Beck join CRSA
- Are Workers Rewarded for Inconsistent Performance?
- Are Sports Betting Markets Semi-Strong Efficient? Evidence From the COVID-19 Pandemic
- Who owns football? (in German)
- Online Webinar: European Super League – doomed to fail?
- Discrimination in Amateur Football
- Mapping discrimination in Europe through a field experiment in amateur sport
- Soccerbars by Ulrik Brandes and colleagues
- Super Bowl Economics
- Job Opportunity UEFA - Data Scientist
- Race and Employment: The Historical Case of Head Coaches in College Basketball
- The Performance Effects of Wise and Unwise Managerial Dismissals
- New Chinese Owners for the Grasshoppers
- Canceled Thomas Peeters at UZH Business Economics Research Seminar, April 28, 2020
- Canceled Brad Humphreys at UZH Business Economics Research Seminar, April 7, 2020
- The Advantage of Scoring Just Before the Half-Time Break—Pure Myth?
- New Working Paper by Helmut Dietl and Anil Özdemir on Performance Inconsistency and Salaries
- Does persistence pay off? Accessing social activities with a foreign-sounding name
- Beautiful Game Theory, Beautiful Economics - Ph.D. Seminar with Ignacio Palacios-Huerta
- H. Dietl publishes new paper in Palgrave Communications together with C. Nesseler and C. Gomez-Gonzalez
- CRSA welcomes four new members
- Daniel Weimar at UZH Business Economics Seminar, December 3, 2019
- Oliver Merz at UZH Business Economics Seminar, November 19, 2019
- Philippe Meier at UZH Business Economics Seminar, November 12, 2019
- Philipp Wegelin at UZH Business Economics Seminar, October 22, 2019
- Thomas Grund at ETHZ GUESS Behavioral Science Colloquium, October 29, 2019
- New Cash-Column: Helmut Dietl writes about the best paid athlete of all time
- Dietl, Özdemir, and Rendall publish tennis paper in Sport Management Review
- NZZ article on managers performances measured by xGoals
- Brownbag Seminar: Organizational status and job mobility in professional labor markets (Thijs Velema, PhD)
- PhD Seminar Moneyball: Analytical Sports Management
- Jaume García-Villar joins CRSA advisory board
- Six new members join CRSA
- PhD / Master's Seminar 2019 - Managing Organizations in Sports Labor Markets
- Seminar with Jaume García-Villar on Applied Econometrics
- Sports, Data, and Journalism a sucess!
- Thomas Friemel joins CRSA board of directors
- Conference on Sports, Data, and Journalism - Program & Book of Abstracts Online
- Johnny Warren Football Foundation PhD Scholarship - University of Sydney
- Ice hockey coaches and fund managers make the wrong decisions
- New Working Paper by Dietl, Özdemir, and Rendall
- CRSA partners with Digital Society Iniative
- Support Staff
- Digital Swiss Sports History Portal
- Conference on Sports, Data, and Journalism
- Graduate Seminar at USI with Gökhan Ertug (Singapore Management University)
- CRSA at Digital Days 2017 Mainstation Zurich
- Keynote Christian Koller at Sports History Workshop in Lucerne
- Cash Column: Champions League Knockout Stage
- New CRSA Members
- Cash Column: the real value of Real Madrid
- 11 Freunde interviews Helmut Dietl
- Cash Column: FC Basel's Business Model
- Helmut Dietl on the Swiss broadcasting market - "Angriff zum TV Poker"
- New Managing Director Anil Özdemir
- Cash Column: Penalty before extra-time
- CRSA Conference on UZH News
- CRSA now on Twitter
- CRSA on UZH News